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Philadelphia, PA — Full-Service Advertising Agency

Advertising that moves brands forward.

Ray Advertising is an independent American advertising agency based in Philadelphia. We plan, launch and optimize paid media campaigns that turn attention into measurable growth.

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0 Campaigns launched
0 Client retention %
0 Industries served
0 Years of experience
Campaign Performance
CTR 4.82%
ROAS 5.4x
CPA -31%
Media Planning
Paid Search
Display
Analytics
Media Planning• Paid Search• Display Advertising• Performance Marketing• Creative Strategy• Conversion Optimization• Media Planning• Paid Search• Display Advertising• Performance Marketing• Creative Strategy• Conversion Optimization•
About the Agency

A Philadelphia agency built on clarity, craft and measurable outcomes.

Ray Advertising LLC was founded to give growing brands access to the kind of media strategy usually reserved for large corporations — without the bureaucracy, inflated retainers or opaque reporting.

We are an independent, owner-led advertising agency headquartered at 1670 Horseshoe Lane in Philadelphia, Pennsylvania. Our team combines media buying discipline with creative thinking and rigorous analytics. Every campaign we run is built around a clear business objective: qualified attention, lower acquisition costs and sustainable revenue growth.

We work across paid search, display, native, social and programmatic channels. Rather than chasing every new platform, we focus on the channels that genuinely fit a client's audience, budget and margin structure. That focus is why our clients stay with us for years rather than quarters.

Our founder, Daniel Martinez, has spent more than a decade planning and buying media for e-commerce, SaaS, healthcare, home services and professional firms. That experience shapes how Ray Advertising operates today: senior attention on every account, transparent reporting and a refusal to hide behind vanity metrics.

01

Owner-led attention

Senior strategists stay on your account from kickoff to scale.

02

Transparent reporting

You see spend, performance and decisions in plain language.

03

Channel-agnostic planning

We recommend what fits your goals, not what fits a template.

What We Do

Services engineered for performance.

Every engagement is scoped around a measurable objective. Below are the core service lines Ray Advertising delivers for clients across the United States.

Media Planning & Buying

Budget allocation, channel selection and negotiation across search, display, native and programmatic inventory.

  • Audience and market research
  • Budget modeling and forecasting
  • Placement and rate negotiation

Paid Search Management

Keyword strategy, ad copy testing and bid management designed to capture demand at the moment it appears.

  • Account structure and audits
  • Ad copy and landing alignment
  • Bid and budget optimization

Display & Native Advertising

Creative-led display and native placements that build reach without sacrificing brand quality.

  • Creative concepting and production
  • Placement and publisher selection
  • Frequency and reach control

Performance Marketing

Full-funnel campaign design tied to acquisition cost, conversion rate and return on ad spend.

  • Funnel mapping and testing
  • Conversion tracking setup
  • ROAS and LTV analysis

Creative Strategy

Messaging frameworks, ad concepts and creative testing roadmaps that give media room to perform.

  • Positioning and messaging
  • Ad concept development
  • Creative testing pipelines

Analytics & Reporting

Clean measurement, dashboards and reporting that show exactly where budget is working.

  • Tracking and attribution setup
  • Custom performance dashboards
  • Monthly strategy reviews
How We Work

A clear process, from first call to scale.

No black boxes. Every phase has defined deliverables, owners and success criteria.

01

Discovery & Audit

We review your current channels, historical performance, margins and competitive landscape to understand where opportunity actually exists.

02

Strategy & Media Plan

You receive a written plan covering channels, budgets, creative requirements, timelines and the KPIs we will be accountable to.

03

Build & Launch

Tracking is verified, campaigns are structured and creative is prepared. We launch in controlled phases so results can be read cleanly.

04

Optimize & Report

Weekly optimization cycles, monthly reporting and quarterly strategy resets keep performance moving in the right direction.

05

Scale

Once unit economics are proven, we expand budgets, channels and creative volume without losing efficiency.

Industries

Experience across the categories that drive the U.S. economy.

Our team has planned and managed campaigns for clients in the following sectors.

E-commerce & Retail

Product launches, seasonal promotions and always-on acquisition.

SaaS & Technology

Demo generation, trial activation and pipeline acceleration.

Healthcare & Wellness

Compliant patient acquisition and service line promotion.

Home Services

Local lead generation and multi-market expansion.

Professional Services

Legal, financial and B2B advisory firms.

Real Estate

Listing promotion, buyer acquisition and development marketing.

Education

Enrollment campaigns and program awareness.

Hospitality & Travel

Direct booking growth and destination promotion.

Results

What clients say about working with Ray Advertising.

“

Ray Advertising rebuilt our paid search structure from the ground up. Within two quarters our cost per acquisition dropped by nearly a third while volume increased.

MK
Michael Kearns Director of Growth, Retail Brand
“

What stood out was the honesty. They recommended cutting two channels we assumed were working and reinvested the budget where the data actually pointed.

SL
Sarah Lindqvist Marketing Lead, SaaS Company
“

Reporting is clear, communication is fast and the strategy is grounded in our margins, not vanity metrics. That combination is rare in this industry.

DR
David Reyes Owner, Home Services Group
-31%Average CPA reduction
5.4xAverage ROAS delivered
240+Campaigns launched
98%Client retention rate
Location

Based in Philadelphia. Working across the United States.

Our office is located in Philadelphia, Pennsylvania. We work with clients remotely across all U.S. time zones and travel for major engagements when needed.

  • Office address 1670 Horseshoe Lane, Philadelphia, PA 19108
  • Phone 484-367-4325
  • Email sysadmin@rayadvertising.a2hosted.com
  • Business hours Monday – Friday, 9:00 AM – 6:00 PM ET
Get in Touch
Ray Advertising LLC 1670 Horseshoe Lane, Philadelphia, PA 19108

Ready to make your advertising work harder?

Tell us about your goals and we will come back with a clear, honest plan.

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Contact

Let's talk about your next campaign.

Send us a message and we will respond within one business day. Prefer to call? Reach us at 484-367-4325.

FAQ

Common questions.

What size clients do you work with?

We work with small and mid-sized businesses as well as established brands. Most clients invest between $5,000 and $150,000 per month in advertising media.

Do you require long-term contracts?

We typically start with a 90-day initial engagement so both sides can evaluate fit and results. After that, most relationships continue on a rolling monthly basis.

Which advertising channels do you manage?

Paid search, display, native, social and programmatic channels. We recommend the mix that fits your audience, budget and margin structure.

How do you report on performance?

You receive a live dashboard plus a monthly written report covering spend, results, insights and recommended next steps. Quarterly strategy reviews are included.

Do you work with clients outside Pennsylvania?

Yes. We are based in Philadelphia and work with clients across the United States.

Who owns the advertising accounts?

You do. All ad accounts, data and creative assets remain under your ownership at all times.